BIO

Priska Diaz, M.S. is a multiple award-winner designer in the health and consumer product industries. Hands-on experience with corporate branding, product design, UI & UX design, 3D modeling, engineering, manufacturing, supply chain, and QC. Developed marketing campaigns focused on organic growth, earned media, B2C/B2B marketing, paid social media, e-commerce, marketplace, SEO, post-purchase CRM and micro-influencer campaigns. 20+ years of experience.

Priska moved to the U.S. at the age of 17 from her native Perú. Winning against the odds, she graduated top of her class from The City University of New York with honors. Later, she returned for a Master's degree from Pratt Institute. She is an expert in design, engineering, manufacturing, and quality control.

The mompreneur started her research after learning that her baby was part of the alarming national statistics. According to the NIH, two-thirds of infants suffer from severe GER/GERD symptoms. She learned that baby bottles were causing her baby's feeding problems. The mom-inventor sat at her kitchen table day after day to design and engineer her idea. After three and a half years, her single-handed, self-funded efforts resulted in a hand-made working prototype. Then, a crowdfunding campaign paid for short-run manufacturing. After that, the social media cult following testified for proof of concept, customer validation, and high demand from consumers. In 2016 Bare® Air-free covered the shelves of 185 Babies "R" Us stores, proving high demand from retailers. In 2017, a pilot clinical study proved efficacy for GERD symptoms mitigation, a condition affecting 66% of the infant population and 85% of premature babies. Her innovative customer-based R&D ecosystem led to a pivot in the Pediatric feeding industry.

Bittylab, LLC, is a WBE/WOSB Certified MedTech start-up based in New York that designs and develops infant products. Bare® Air-free is a feeding system that feeds baby AIR-FREE milk in an UPRIGHT position & lets baby CONTROL the FLOW/PACE of feeding. These three advancements exponentially reduce gas, colic, and GER symptoms. A pilot clinical study showed that 75% of babies in the GERD group no longer met the clinical criteria for GERD after feeding with Bare® Air-free for two weeks. Bittylab is currently in the process of regulatory compliance, Bare® aims to become the first low-risk and non-pharmacological medical device for the treatment and prevention of infant GER and GERD. For more information visit bittylab.com