Priska Diaz, M.S.
Head of Creative
Phone:
347-489-8416
Email:
Address:
457 Quaker Ridge Rd.
New Rochelle, NY 10804
Specialty
Brand building
A Bit About Me
Seasoned NYC executive leader specializing in strategic visual communications, creating memorable experiences, and transforming brands. Technical expertise: UX/UI, digital marketing, product design, packaging, printing, and manufacturing in Consumer Products, Beauty, Medtech, and Fintech industries. 20+ years of experience.
Work Experience
01/2019 ~ 03/2020
Art Director, 360 Campaigns at L’ORÉAL
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Delivered end-to-end launch activation including in-store displays, digital assets, video content, landing pages, and paid media.
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Partnered with marketing to define packaging strategy for international new product initiatives, re-stages, and seasonal programs.
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Ensured global brand consistency across packaging, digital footprint, and shopper touch points to strengthen brand positioning.
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Brands: L’Oréal Paris Preference, Excellence, Feria, Magic Root, Colorista.
09/2023 ~ Present
Manager & Art Director of Brand & Packaging
at PETS + PEOPLE CONSUMER PRODUCTS
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Led and mentored a team of designers in concept-to-production projects across packaging, POP, pitches, and line extensions.
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Hands-on marketing research, strategic planning, and development for high-volume national brands in a fast-paced environment.
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Modernized legacy packaging and improved mechanical files, manufacturability, compliance, QC, and overall brand consistency.
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Implemented new SOPs, creative briefs and workflows that accelerated internal alignment and improved department efficiency.
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Elevated team performance through compassionate leadership, inspirational stories, training, coaching, and motivation forums.
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Brands: Burt’s Bees, Arm & Hammer, CHI, GNC, Clorox, Glad, Dole, Omaha Steaks, Smuckers, Krispy Kreme, Band Aid, Disney, Peanuts, Warner Brothers, DC Comics and Guy Fieri.
06/2010 ~ 12/2018
Founder & CEO at BITTYLAB
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Invented, designed, and produced a patented feeding system for infants; built a product line from ideation to national retail launch.
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Created a customer-driven R&D model to validate concepts, evaluate usability, and substantiate clinical benefits on GER mitigation.
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Collaborated with pediatric specialists, engineers, moms, dads, and manufacturing partners to refine usability and product efficacy.
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Negotiated national endcap launch placement and scaled retail distribution to 180 Babies“R”Us stores, BuyBuy Baby, Walmart, Amazon, and E-comm.
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Directed corporate branding, packaging, product/industrial/website design, UI/UX, E-comm, PPC, CRM, UGC, and SM marketing.
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Produced storytelling videos that turned into viral campaigns reaching 29M+ views and six-figure sales spikes within a few days.
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Built proprietary operations software (ARC.A.DIA) to manage production, supply chain, QC, inventory, SM schedules, and CRM.
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Oversaw P&L, BS, budgeting, fundraising, and investor relations. Attended networking, self-promotion, PR, and speaker events.
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Brands: Bare® Air-free Feeding System, Bare®Rx.
01/2009 ~ 06/2010
Art Director, Global Packaging at AVON PRODUCTS
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Art directed junior designers and delivered global packaging direction for fragrance, personal care, hair care, cosmetics, and gift sets.
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Built cohesive packaging branding across multiple categories to support initiatives that aligned with marketing and brand equity.
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Brands: Anew, Skin So Soft, Avon Baby, Avon Naturals, FootWorks, OnDuty.
01/2009 ~ 06/2010
Art Director, Packaging at L’ORÉAL
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Led creative development for national launches and print advertisements in haircare, skincare, nail, cosmetics, and personal care.
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Drove cross-functional presentation and alignment with sales, marketing, development, and executive teams for 360° campaigns.
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Managed packaging, production art, pre-press, color approvals, QC, and press checks across substrates and molded components.
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Collaborated with contract designers, photographers, and vendors to ensure cohesive branding from concept through production.
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Brands: Maybelline, Essie, Garnier Fructis, Nutrisse, Nutritioniste.
2005 ~ Present
Other Experience
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Served as an Entrepreneurship Mentor at SCORE for five years, advising startups, solopreneurs and small businesses nationwide.
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Faculty, Monroe University since 2020, teaching undergraduate and graduate courses in marketing, design and entrepreneurship.
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Commissioned illustrator for CUNY publications, helping drive a 10% increase in admissions through revitalized visual identity.
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Contract Creative Director for a team of 5 designers. Print and web campaigns. Managed RFQs, timelines, and vendor negotiations.
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Fashion designer of licensed soft-goods apparel and leather goods, producing patterns, prints, jacquards, and factory-ready files.
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Commanding Officer at the Sea Cadets for six years, mentoring 10-18y/o cadetes on military structure, leadership, and life skills.
Education
M.S. Degree
Pratt Institute
Master of Science Degree in Communications Design
Certificate
City University of New York
Accelerated Executive Business Administration
B.S. Degree
New York City College of Technology
Bachelor of Technology Degree in Visual Communications
Tau Phi Sigma
A.A.. Degree
New York City College of Technology
Associate in Applied Science Degree in Art & Advertising Design
Tau Phi Sigma
Certificate
Udemy
Six Sigma - Yellow Belt
Certificates
Udemy / Coursera
Marketing, Critical Thinking, Psychology of Sales
Proficiency & Awards
