Priska Diaz, M.S.

As an immigrant woman, I wanted more than what life had for me. I worked two, sometimes three jobs to make a living while learning English, going to college, and, eventually, graduating with a Master's degree. As difficult as this was, nothing compared to the hardship I endured when my first son developed GER (gastroesophageal reflux) symptoms after supplementing breastfeeding. Seeing my baby cry for days added feelings of maternal failure to the ongoing sleep-deprivation, headaches, pain from c-section, and exhaustion. Months of research showed that air in the baby bottles caused the problem, so I designed a solution that eliminated air and air-ingestion and Bittylab was born. After six years of R&D, we test-launched Bare® Air-free in 185 Babies "R" Us stores and sold our product online in BuyBuy Baby, Walmart, and e-commerce. Bare® Air-free has been published in major news outlets such as Univision, Viral video by CNBC reaching 29+M views, Thrive Global, leader women in STEM by International Edison Awards, Latina Magazine and FastCo. A pre-sale raised $50,000 in the first 48 hours, and the story went viral by syndicated Entrepreneur Magazine, reposted by Fortune Magazine, CNN Money, CBS, Huffington Post, among others.

This strategy led to a groundbreaking clinical discovery: Bare® Air-free significantly reduced GER and GERD symptoms in 75% of babies in the first two weeks. Now, we are bringing this innovation to the in-NICU premature population with the mission to end infant GER and GERD.